Interactive New Business Presentation
Advertising, Animation, Art Direction
Interactive new business presentation.
- A successful campaign seen only by one person.
Engage Productions, a production/content agency in NYC, had a great lead about a company looking for advertising work, but no way to get an audience with them, so they asked us for help. We suggested, and finally created, a digital, interactive new business pitch that could be accessed only by the CEO of the company via a microsite at his leisure. Once he hit the link for the site, he was prompted to give his name and a password provided, and was welcome by a revolving box with a welcome message (Since we were talking to a moving company, all the design was based around carton boxes and box signage), then he had freedom to move about a flash based site and get to know Engage Productions, see the market research we had done, and the Philosophy of Engage regarding work and ad agencies as a whole.
We created everything for the pitch, including doing market research on the category, interviews, videos, design of all pieces, all flash programming, and all content.
In the end the pitch was successful, Engage was asked to come in to meet Flat Rate Moving and we were invited. We ended up doing several print campaigns for them, web banners, and even organized and designed an event booth for NY's largest real estate yearly event.
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